AirAsia
Virgin Atlantic
Virgin America
Jawbone
Ian Schrager Hotels/Clift
Asia de Cuba
Lush
SKYY Vodka
Levi Strauss & Co.
Keep A Child Alive
Vitaminic.com
San Francisco Grand Prix
with Lance Armstrong
Virgin Atlantic
Virgin America
Jawbone
Ian Schrager Hotels/Clift
Asia de Cuba
Lush
SKYY Vodka
Levi Strauss & Co.
Keep A Child Alive
Vitaminic.com
San Francisco Grand Prix
with Lance Armstrong
BackgroundRestaurateur, Jeffrey Chodorow of China Grill Management partnered with Ian Schrager to bring his Asian-Latin fusion concept to CLIFT.
Objectives
To introduce Asia de Cuba to the San Francisco market, coordinate and publicize "buzz tasting" dinners, position chef as leader in food industry, solicit celebrity attendance and generate media coverage.
Results
Coordinated DJ music program four nights a week, successfully booked "buzz tasting" dinners with celebrities, coordinated events with Robin Williams and Sharon Stone, generated coverage in SF Chronicle, San Francisco Magazine, 7x7, InStyle, Food & Wine...
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