Background
Founded in 1984, Richard Branson's Virgin Atlantic is one of the world's leading long-haul airlines, operating over 240 flights a week from Heathrow to a range of destinations worldwide including service from 10 US cities.There are 38 aircraft tin the Virgin Atlantic fleet.

Objectives
Generate consumer, business and trade coverage around Virgin Atlantic's premium products and services; encourage business and leisure travel aboard Upper Class and Premium Economy class cabins.

Results
Conde Nast Traveler, Travel & Leisure, Today Show, CNN, CNBC, BBC World News, FOX, CBS, ABC and NBC Nightly News, Bloomberg, AP, Wall Street Journal/Dow Jones, Financial Times, New York Times, Reuters, USA Today, Jaunted, Gadling, Boing Boing, Jezebel, Engadget, Gizmodo...

Copyright © 2009 Hi-Impact Communications. All Rights Reserved