Background
Vitaminic.com was Europe's leading digital music distribution and promoter with 2,630,000 digital tracks and 250 music genres available.

Objectives
To raise the profile of Vitaminic.com in the United States, to handle Vitaminic's IPO in the US, to coordinate with the global team of PR professionals in 11 countries.

Results
Wired, Industry Standard, AP, CNN, Forbes, Fortune, Bloomberg, Reuters, Rollingstone.com, Spin.com, Newsweek, San Francisco Chronicle, Los Angles Times, NYTimes.com

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